Arts Management
DEPARTMENT OF ARTS MANAGEMENT
Program Overview
A graduate of the M.A. program in Arts Management has a detailed knowledge of the status of contemporary culture and media and is trained in various skills like managing, organizing and communicating. During his/her studies, the graduate has matured into a distinct personality with the ability to deal with professional challenges independently and creatively. The graduate is prepared to apply himself/herself at high-level management of cultural institutions, as a producer in independent performing arts projects, and/or can serve as a specialist in performing arts financing, marketing or copyright law.
Study Program
The study program in Arts Management offers students a self-contained summary of knowledge and skills needed for future work in organizing, managing and running artistic activities. Even though the main focus of studies is on various theatrical forms, including contemporary and interdisciplinary (new circus, scenographic theatre, happenings, events at the cross-roads of different genres, etc.), the course takes into account the specific aspects of other genres of the “performing arts” – i.e., dance and music – and even touches on the fine arts.
The course structure and content changes dynamically in relation to modern trends in the theory of arts management and marketing that have developed dramatically in the past decades. The principal areas and themes of the course are, for example:
– project management in performing arts
– cultural policies and systems of public administration
– creative and cultural industries concept
– economics and law in performing arts
– fundraising, CSR (Corporate Social Responsibility)
– historical and current social, cultural and artistic trends
– marketing, media, PR, communication
– audience development, i.e., in terms of education, breaking down barriers to art, etc.
Skills, such as people management (communicating and supervising people), are gained and honed through
seminars and workshops led by professionals. In contrast to other university level programs in Arts Management, the Department of Arts Management at DAMU is directly linked to variety of artistic study programs at the school and includes a hands-on practice. It has a professional anchor in the school, particularly through the DISK theatre, where student productions are presented year-round. Arts Management students actively participate in these programs and thereby have the opportunity to hone and verify their knowledge and skills.
Seminars are a vital space for working with leading professionals, managers, artists and specialist from a variety of fields. Students keep a pulse on current cultural activity through regular participation at professional conferences/seminars organized by a wide-range of active cultural institutions.
The study program puts maximal emphasis on connection with a labour market by having maximum of professionals involved in the learning process. Teachers of main and specialized subjects are also active in their own fields, many of them as managers of leading cultural institutions.
Admission to the Program
International applicants should submit their application form and the following materials to Study department (Registrar´s Office) of DAMU by email to info@damu.cz. Application deadline is 29th of May 2012.
Together with application form applicants also submit a proposal for the Master’s project; that is, a theoretical problem which they would like to deal with during their M.A. studies. Additionally, students must submit:
– CV* (including actual e-mail address, phone number and/or skype name)
– Letter of Motivation* (including the personal reasons to choose the field of Arts Management; a reflection of their practical experience to date; and a vision of their future professional career).
The admission commission will offer an interview date and time though e-mail. During the entrance interview the applicant will need to demonstrate basic knowledge of the history of art as well as contemporary art; management and marketing; economics and law.
Admission process schedule in 2012
Deadline to submit an application form, CV and Letter of Motivation – 29th of May 2012
Interviews – 4th to 8th of June 2012
Decision will be called before 14th of June 2012
Maximum number of students to enrol in 2012/2013: 5
Applications may be exceptionally accepted after these dates in case the limit of students accepted is not filled up.
Study fee: 120.000 CZK per academic year
Assessment
One of the principal components of the study program is the individual research project, which each student accomplishes under the supervision of a tutor and develops in continual consultation with other teachers as well as a student working group. This ensures an individual approach to each student that centres on his/her own professional interests and experiences. It culminates in a master’s thesis at the close of study program. The progress and result of the research is assessed by the committee of teachers at the end of each semester.
Some of the courses are followed by exams. A cumulative state exam has to be passed at the end of the study program.
Beyond DAMU
The graduate will be prepared to work in the following positions:
- manager: festivals, projects, events, mise-en-scenes, theatre companies, theatres
- producer in the performing arts sector
- marketing director, marketing strategist in culture
- public relations specialist, director of business department
- state institutions in areas of directing cultural activities and cultural politics
- fundraiser for cultural projects and institutions
Further, the graduate will be able to realize the following activities on a professional level:
- to create, initiate and manage cultural projects
- to find and acquire the necessary resources to realize these projects
- to create, actualize and manage the marketing strategies of these projects
- to carry out and take advantage of market research and work with databases
- to communicate with media and the public and present projects effectively
- to assess, discuss and analyze strategies and tools for cultural politics at regional, national and international levels
Course Leaders
All the faculty at the Department of Arts Management are working professionals with a wealth of experience in their fi elds. They include:
MgA. Michal Lázňovský – Chair of the Department of Arts Management, DAMU
Speciality: Arts management
Ing. Jana Ledvinová – Teacher at the Department of Arts Management, DAMU
Speciality: Fundraising
doc. JUDr. Jiří Srstka – Teacher at the Department of Arts Management, DAMU
Speciality: Arts management and law
MgA. Jiří Sulženko – Teacher at the Department of Arts Management, DAMU
Speciality: Arts management
MgA. Petr Prokop – Teacher at the Department of Arts Management, DAMU
Speciality: Theatre production, event production
MgA. Vlastimil Ježek – Teacher at the Department of Arts Management, DAMU
Speciality: Media
